When Women Move, the Game Changes

Inside Style of Our Own — a celebration of women in sport

This summer in London, Paradis Sport joined a powerful lineup of women-owned brands at Style of Our Own — a first-of-its-kind pop-up dedicated entirely to women in sport.

The energy inside was something special: athletes, founders, and fans all gathered in one space built by and for women — to shop, share stories, and celebrate progress in motion.

This wasn’t just retail. It was community, connection, and a reminder that sport doesn’t just happen on the field — it lives in every woman who moves with purpose.


A Conversation on Equality and Change

One of the most impactful moments came during a live conversation hosted by Paradis Sport founder Sarah Weihman, featuring professional footballer Tatiana Saunders and Karen Dobre of Lewes FC.

Together, they explored what it means to fight for equity in sport — from the groundbreaking Equality FC initiative at Lewes FC to the cultural ripple effects it sparked across the game.

Tatiana shared her experience joining Lewes FC, the first professional football club in the world to pay their men’s and women’s teams equally. What started as a radical idea has become proof that when women are supported and funded equally, the entire community benefits.

As Tatiana put it:

“Equality is a rising tide that lifts all boats.”

That rising tide doesn’t stop on the pitch. It shows up in locker rooms, workplaces, and every space where women are creating change together.


Building the Future of Women’s Sport

The Style of Our Own pop-up brought together a collective of women-owned brands redefining what it means to support women in motion — from performance wear to skincare to design.

Every brand shared a common belief: that when women design for women, the results are better — more functional, more thoughtful, more inclusive.

For us at Paradis Sport, that means creating performance underwear that moves with you, made by women who understand the details that matter most — fit, comfort, and freedom to perform at your best.

Because the future of women’s sport isn’t just about what happens on the field. It’s about how we show up — for each other, for equality, and for the next generation.


More Than a Moment

Style of Our Own reminded us that progress is a team sport. Every woman who speaks up, plays hard, or designs differently helps move us forward.

At Paradis Sport, we’re proud to be part of this movement — one built on equality, community, and performance that empowers.

Because when women move, the game changes. 


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