We’re thrilled to share that Paradis Sport is officially available to shop on Regent Street in London, UK, starting Thursday, June 5. We’ve joined the Style of Our Own pop-up, an extraordinary new space championing women’s sportswear, founded by women and made for women.
Housed in the heart of London’s most iconic shopping district, Style of Our Own is the first of its kind: a store dedicated entirely to women’s performance and lifestyle sports brands. We’re honored to be one of the carefully selected brands showcased alongside an inspiring lineup of female founders and leaders from around the world.
Paradis Pro Grace Robinson and Marketing Manager Sofia Weber had the incredible opportunity to attend the VIP launch party, celebrating this milestone moment and all the dedication that brought it to life.
The evening was filled with inspiring energy and trailblazing leaders in the women’s space—including Laura Youngson, founder of Style of Our Own and co-founder of IDA Sports. Backed by Mastercard, Westminster City Council, and The Crown Estate, SOOO was selected from over 800 applicants as part of London’s prestigious Meanwhile On initiative. It was a powerful night of connection, innovation, and celebration among those redefining the future of women’s sports.
This space is more than just retail, it’s a movement. As highlighted in FashionUnited and FashionNetwork, Style of Our Own is leading the way in redefining the women’s sportswear shopping experience by spotlighting independent, mission-driven brands. We’re so proud that Paradis Sport—underwear that performs with you and for you—is part of that narrative.
At Paradis Sport, our mission is to make performance underwear that women can count on: built for movement, comfort, and confidence. We believe in empowering women through better gear, thoughtful design, and an unwavering commitment to purpose.
To now see our products in a beautifully curated space on one of the most famous shopping streets in the world is surreal. We’re filled with gratitude for this opportunity and inspired by the incredible women we’re sharing the floor with.
If you’re in London this summer, be sure to stop by Style of Our Own on Regent Street and find your perfect pair of Paradis Sport Performance Underwear.
Here’s to moving with purpose, supporting women, and redefining performance from the inside out.
