Lakeville, Connecticut — April 8, 2026 — This Earth Day, Paradis Sport introduces the Terrain Collection, a new seamless underwear line crafted in the brand’s signature ModiQ™ modal fabric and mineral-dyed in four elemental tones inspired by the landscapes that shape resilience and strength. The launch is supported by the brand’s campaign, Strong by Nature.
The new shades were named by professional trail runner Hillary Allen, whose career has been defined by endurance, recovery, and an intimate relationship with terrain. Named the Terrain Collection, the line reflects environments where strength is formed — under pressure, across distance, and over time.
Rather than drawing inspiration from trend cycles or seasonal palettes, the collection reflects the conditions that shape strength — unstable ground, shifting climates, and the quiet accumulation of miles.
“Strength isn’t one thing,” says Allen. “It’s built on unstable ground. In heat. In fog. In the quiet miles. The terrain shapes you.”
At the core of the collection is ModiQ™, Paradis Sport’s seamless modal fabric engineered to move naturally with the body.
Designed as a foundational layer, ModiQ™ delivers performance without compression and softness without fragility — supporting women in motion, whether on technical terrain or in everyday life.
Each color in the Terrain Collection reflects a distinct expression of resilience and strength:
Volcanic Loam — A deep earthen taupe inspired by volcanic soil formed under extreme pressure and transformed into fertile ground. A study in grounded strength.
Desert Bloom — A misted rose drawn from life thriving in arid landscapes. A reminder that softness and strength coexist.
Glacier Mist — A cool mineral gray inspired by alpine fog and glacial terrain. Calm, steady endurance embodied.
Lichen Grove — An earth-grown gray reflecting lichen’s ability to flourish in unlikely places. Adaptive, living strength.
Each shade is mineral-dyed, creating tonal depth and dimension that feel elemental rather than synthetic — colors shaped by the earth, not trends.
Launching April 20 in recognition of Earth Month, the Terrain Collection reflects both material integrity and brand philosophy. Rooted in the environments that shape strength, the collection naturally aligns with a moment centered on connection to the earth.
The collection integrates:
“Earth is a source of strength,” says Sarah Weihman, Founder and CEO of Paradis Sport. “We wanted this collection to reflect not just how women move, but what movement is built upon — resilience, terrain, and time. Launching around Earth Day is the most natural moment to introduce it.”
The Strong by Nature campaign features professional trail runner Hillary Allen alongside a diverse cast of women representing different expressions of strength — from mountain trails to urban movement to everyday endurance.
Launching across digital, social, and retail channels on April 20, the campaign centers on a simple truth:
Strength is not manufactured. It is formed. Strong by Nature.
The Terrain Collection will be available beginning April 20, 2026 at paradissport.com and select specialty retail partners.
Laura King
Chief Marketing Officer
Paradis Sport
Laura@paradissport.com
425-830-9229
www.paradissport.com
