Lakeville, Connecticut — August 13, 2026 —  Today, Paradis Sport introduces its second sports bra collection, featuring the new TurboDry® performance fabric. Fit tested by elite athletes, the new TurboDry® sports bra collection includes racerback and ballet-back styles, features built-in pockets and is designed to keep athletes cool, dry, and supported during high-impact workouts and other activities - without feeling restrictive. 

The new Paradis Sport TurboDry® sports bra styles are offered in two stunning colors: Black and Ice Blue.

Research suggests that up to 80% of women wear sports bras that are more restrictive than recommended for comfortable breathing. However, a sports bra should provide support without compromising comfort, as excessive compression can make breathing more difficult during exercise. That’s why Paradis Sport takes a different approach, designing sports bras with four-way stretch, a wide supportive band, and athlete-informed construction to provide support that moves with the body, rather than against it.

Paradis Sport launched the brand's first sports bra last month in the Marie Paradis Collection - crafted from a high-performance merino wool blend and designed for low- to medium-impact workouts and activities. This second sports bra offering complements the brand’s collections by adding an option for high-impact activities. 

Technology inspired by nature, designed for comfort and support during high-impact workouts

Paradis Sport is proud to introduce the innovative TurboDry® performance fabric into our sports bra collection, which is specifically engineered to move perspiration away from the skin so that it evaporates faster. This helps athletes stay drier and more comfortable throughout their most demanding workouts and high-impact activities. 

Unlike traditional athletic clothing that often relies on chemical treatments for moisture wicking, TurboDry® features advanced biomimicry inspired by transpiration - the natural movement of water through plants -  which is built directly into the structure of the yarn. As such, moisture moves away from the skin to the outer surface of the fabric where it evaporates, like water on a leaf.

The result is a lasting performance and comfort that is designed to keep pace with every mile, match, and training session.

The TurboDry® sports bra will be available beginning August 13, 2026 at at paradissport.com and select specialty retail partners.

Media Contact:
Laura King
Chief Marketing Officer
Paradis Sport
Laura@paradissport.com
425-830-9229

www.paradissport.com